Your blog is the most important piece of your online marketing cavalry. It's where your best messaging originates and where most of your potential customers will visit when they want to discover the type of person you are.
Here are 5 reasons why you should use blogging as one of your marketing tools:
Your blog spreads your word to a wider audience.
People who follow you on Facebook, Twitter, Google+ and LinkedIn will go to your blog for more in-depth content. These social media outlets can be likened to a party, a place where people congregate to have fun. Here, at the party, the popular people will make friends and they are eager to introduce their friends to each other – therefore creating valuable interactions and lasting friendships which can lead to business opportunities.
Blogging helps drive traffic to your website.
Every time you write a blog post, it is another page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in an organic search.
Blogging helps convert visitors to your blog into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to create new leads. Simply add a call to action to all blog posts. Calls to action can come in the form of any type of offer your business is willing to present linked to your particular blog.
Your blog is your podium for sharing your messages, core values and unique point of view.
People who find value in your words will be inspired, motivated and share them with their contacts.
Your blog positions you as an specialist.
Each new post builds your trustworthiness as an expert in your field. No other medium offers you this much free, unlimited space to communicate with readers.
So what are you waiting for - get blogging and please let me know if you found this blog useful in the comments below!