Now this takes the biscuit!

This entry was posted in Press Releases and tagged Cookies DMdesign Jorg Koster Package Design Patisserie Regale Unique Design on by

Cookies you want to tear into!

This country is well known for passionate producers of fine food and at DMdesign we are very lucky to work with many of them. Most of these producers start out at the farmers market and eventually make the big transition to the supermarket shelf. This is the route Pâtisserie Régale decided to take. A huge step for any company and a big risk also, as it is no longer possible for them to stand beside their product and sell to the passers by at market. This is when good package design is crucial - the new packaged product must stand out from its competition on the shelf and entice that initial impulse buy. Susan and I met with Richard and Jane Graham Leigh of Pâtisserie Regale last year at their bakery in Dunmanway. Their confectionery bakery is a hidden treasure tucked away in the hills above Dunmanway. They produce the most amazingly delicious French patisserie and biscuits. In fact Darina Allen has described Pâtisserie Régale as "the best bought confectionary you are ever likely to find". A deserving compliment I might add!.

Cookies of Character is the first of Pâtisserie Regale products to be designed and packaged in the way that supermarkets demand. The brief was to create a suitable design to house their mouth watering Chocolate Chip and Oat and Raisin cookies, a design that reflected the quality of the baking and the rewarding treat that no two cookies are the same. As with any good package design,  photography plays a vital role in the success of the final look and with this in mind we briefed the very talented photographer, Jörg Koster, on how we envisioned the product to look. Good photography combined with thoughtful design = an attractive product that reflects the taste and quality of its contents...it will entice the impulse buy and the quality of the content will definitely lead to plenty repeat purchases!!

About Siobhan

Siobhán likes to immerse herself in all things creative from painting to work as a graphic designer. She enjoys working with start-up business and established companies in the Cork and Munster area to help them stand out from their competitors, allowing their customers identify with them in an engaging way. She has created package design for food & cosmetic companies and designed logos, stationery suites, vehicle graphics, exhibition graphics, shop signage, corporate literature, advertising campaigns for the following industries; IT, hospitality, service, catering, agriculture, medical, education, government, tourism, gift....all of which can be viewed on http://www.dmdesign.ie/ She enjoys getting to know each business, the people behind the business and their passion for it, taking time to understand their challenges, their target market and their values. With this knowledge Siobhán can create the best possible image for their business.

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