Today marks the launch of a book dedicated to Irish singles. The It’s Just Lunch Guide to Dating is Ireland’s only guide to meeting your match with hundreds of tips for single Irish men and women!
We worked with actress Leigh Arnold for the photoshoot on Grafton Street with photographer Leon Farrell (Photocall Ireland) who did a great job. Again, DMpr sought to do something different so commissioned Fran from Made in Hollywood to make a large polystyrene book and with the help of Darren Gale from Sweet Dreams Ireland we tracked down an authentic bow and arrow to use in the pictures also. The use of props in photocalls adds a further visual angle to the story which is important in making the story stand out and is also great for future use on promotional material and websites.
Anne-Marie Cussen of It’s Just Lunch Ireland edited the book and has spent much of the past two years to get this far. Anne-Marie recognises the need to be different to stand out from the rest so is a real pleasure to work with.
The It’s Just Lunch Guide to Dating is available through Eason and online at amazon.com and retails at just €12. It is a move away from the traditional “how to nab your man” dating books and rather focuses on tips for both sexes to meet their match while demystifying the old ideas of what you “should” be doing when single!
To get your hands on a copy of the book simply like the new DMpr Facebook page here! http://www.facebook.com/pages/DMpr/145166392185052?ref=mf#!/pages/DMpr/145166392185052?ref=sgm