Bras for Breast Cancer 1

It's been a bit of a busy week but I can't let it finish without writing a quick post on a very special campaign being run by a local shop in Skibbereen. Sean Murray Fashions is looking for the women of Ireland to send him their old bras with a donation to The Irish Cancer Society. October is Breast Cancer Awareness Month and Sean aims to cover the town with bras to raise awareness and round out October with a fashion show in aid of the charity as well as a tug of war with the bras on Main St. The tug of war is a fun event but will symbolise the struggle against breast cancer Irish female sufferers face on a daily basis. Each year more than 2,500 women are diagnosed with breast cancer and although women are more aware of it there is still much to be done. If any ladies reading this have old bras (which I'm sure you do) lying around the house please send them to Sean Murray, 5 Main St., Skibbereen along with a small donation - the pennies make the pounds (or cents make the euros!). Sean Murray's is also donating 10% of sales of bras sold throughout October to the Irish Cancer Society as well as giving ladies 10% off for themselves - everyone's a winner! Here is a link to TV3's Midday programme where the ladies speak about the campaign Sean also hit the national airwaves yesterday morning when he spoke to Hector live on air about the campaign! Below is a sample of some the coverage from the papers yesterday...

Irish Examiner

Cork Independent

About Christine

Christine is a PR consultant and owner of DMpr. She has worked with some of the largest national and multi-national companies and her PR work has been recognised and nationally awarded.

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One thought on “Bras for Breast Cancer

  • Sia

    What a great idea it has humour but is for a great cause. Good on Sean for donating the 10% as well. I hope it all goes marvellously well.